Crafting User Journey Maps for Impact
User journey maps are more than pretty flows—they’re powerful tools that organize insights to and highlight your biggest opportunities for growth.
When leveraged correctly, these maps have the power to help you, your team and your organization gain true clarity and alignment. Clarity around what your users are experiencing - both inside and outside your product experience. And alignment on the biggest opportunities you have to make life a little easier for those users. All in an effort to serve your customers, streamline your design operations, and grow your business.
If you’re struggling to center the needs of users in your product strategy + design, or you have a bunch of research insights that you don’t quite know how to act on, user journey maps can help.
But where do you start? How do you put something like this together? What tools are best for your team? And what do you do with the map once it’s done?
In this guide, you’ll learn how to:
Speak to the value and impact of user journey maps
Gather the right information to inform your map
Structure and craft your journey map for clarity and action
Facilitate action against your insights
Perfect for product leaders, designers, and strategists who want to stop just collecting research and start putting it to work. Whether you're new to journey mapping or looking to level up your game, we've got you covered.
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