Minneapolis-based UX research & strategy consultancy

UX Research
User-Centered Product Strategy
Information Architecture

Common Marvel helps product and design leaders increase the impact of design.

We are a UX consulting collaborative lead by me, Callie Myers. We collaborate with clients to uncover, understand, and solve their biggest challenges through user-centered design thinking.

We've been lucky to work with some amazing clients

 

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Product design can get messy, But it doesn’t have to.

Common Marvel empowers you and your team to:

Understand your users 

Clarify the right problems to solve

Craft powerful digital experiences 

Grow your business

Collab is key.

Strong collaboration drives progress and keeps everyone focused on the shared goals. We work closely with your team or build a dedicated team from our circle of (extremely talented) creative partners to support the work at hand.

We work with you and your team to provide the clarity and confidence necessary to create and maintain delightful interactive experiences that serve your users and grow your business.

Get the free guide

Crafting User Journey Maps for Impact

If you’re struggling to clarify your users’ biggest needs, or you have a bunch of research insights that you don’t quite know how to act on, a user journey map can help. But creating these maps for impact can be challenging. Get our free guide and learn how to create your own user journey maps that translate research into alignment and action.

Looking for work samples?

We’ve worked with a mix of companies, from Fortune 100 to early-stage startups, in industries including healthcare, financial services, health & wellness, publishing, and retail. This diversity in experience helps us bring a well-rounded perspective and sense of pragmatic curiosity to our work.

  • Callie’s research validated a lot of things we believed to be true about our business model but never had any proof. On top of that, it's given us a clear picture of our biggest immediate challenges.

    Beth McKeever, Product & Design VP

  • Callie helped take our fuzzy concepts and return with a strategy that we rolled out with. It helped make the feature set a success and improve our customer satisfaction.

    Blaine Garrett, Owner & Lead Engineer, MPLSART.com

  • Callie’s UX strategy profoundly improved our e-commerce retail websites’ customer and prospect experiences. I trust her tremendous UX talent, and she’s really fun to work with!

    Shelly Nelson, Managing Director, DiSCProfile.com

  • Leaders are excited to use this research and, because of Callie's initial stakeholder relations work, no one has hesitated to buy into the value and findings from this work.

    Beth McKeever, Product & Design VP