Case Study
Product-Market Fit & UX Strategy
Our client, a book design company, saw a need amongst self-publishing authors for a DIY guided book design tool. They had a list of requirements they thought were important, but needed help validating the need in the market, clarifying their vision, and understanding what it would take to bring their vision to life. Really.
We started by engaging with internal stakeholders to understand their working requirements and vision for the design tool, talking through each feature description in their Google doc to bridge the gap between idea and technical requirement.
We also reviewed their working audience personas, and explored how each of these types of users might use a new book design tool differently.
Through conversation with the clients, we realized that we needed more insight from potential users. So we connected with past customers of the client to learn about their lived experience of the book writing and publishing process, and the needs, expectations, and challenges that came with it.
Those conversations gave the entire team - our client and our design + engineering partners - new clarity around the needs and opportunities self-publishing authors bring to the market.
With a richer understanding of user needs, we revisited the working requirements to develop detailed user flows that would inform subsequent design and engineering efforts. Several rounds of working sessions with the full team helped us solidify the flows and document future considerations for the team to pick up after MVP launch.
Key Outcomes
Working with Common Marvel, this client gained additional clarity around the driving motivations and needs of their audience to inform how their streamlined design tool would need to come together and where their biggest opportunities to differentiate themselves in a crowded and confusing market existed.
User insights to inform differentiation
Internal alignment on MVP experience
Working flows to validate initial feature set and design approach
Delivery Partners
LaPorte Design on design
Happy Path on engineering
